Sports sponsorship

FILE - In this March 14, 2020, file photo, Japanese Prime Minister Shinzo Abe bows to toward a Japanese flag before delivering his speech at the Prime Minister's office in Tokyo. Prime Minister Abe might be the biggest loser if the Tokyo Olympics don't go off as planned in just over four months. Abe has attached himself to the success of the Olympics since pushing hard for Tokyo's selection at an IOC meeting in 2013 in Buenos Aires, Argentina. Tokyo was picked over Istanbul by billing itself as a “safe pair of hands." (AP Photo/Eugene Hoshiko, File)
March 17, 2020 - 4:23 am
TOKYO (AP) — Japanese Prime Minister Shinzo Abe might be the biggest loser if the Tokyo Olympics don't go off as planned in just over four months. Abe has attached himself to the success of the Olympics since pushing hard for Tokyo's selection at an IOC meeting in 2013 in Buenos Aires, Argentina...
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Tokyo Gov. Yuriko Koike, left, and Japan's Prime Minister Shinzo Abe greet with fist-bump prior to their meeting at the prime minister's office in Tokyo, Thursday, March 12, 2020. Tokyo Governor Koike acknowledges that the World Health Organization's declaration that the coronavirus is a pandemic could impact the Tokyo Olympics. But she says “I believe cancellation is impossible.” (Toshiyuki Matsumoto/Kyodo News via AP)
March 12, 2020 - 12:59 am
TOKYO (AP) — Tokyo Governor Yuriko Koike spoke Thursday after the World Health Organization labeled the spreading virus a “pandemic," a decision almost certain to affect the Tokyo Olympics. “I can't say there won't be an impact,” she said. “But I believe cancellation is impossible.” The reality for...
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FILE - In this March 3, 2020, file photo, the New National Stadium, a venue for the opening and closing ceremonies at the Tokyo 2020 Olympics, is seen from Shibuya Sky observation deck in Tokyo. The tentacles of cancelling the Tokyo Olympics — or postponing or staging it in empty venues — would reach into every corner of the globe, much like the spreading virus that now imperils the opening ceremony on July 24. (AP Photo/Jae C. Hong, File)
March 10, 2020 - 1:15 am
TOKYO (AP) — The tentacles of canceling the Tokyo Olympics — or postponing or staging it in empty venues — would reach into every corner of the globe, much like the spreading virus that now imperils the opening ceremony on July 24. The International Olympic Committee and local organizers say the...
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FILE - In this April 15, 2019, file photo, Jared Ward, center, of Mapleton, Utah, leads the pack in front as they run the course during the 123rd Boston Marathon in Natick, Mass. Footwear will be a the forefront at the U.S. Olympic marathon trials this weekend in Atlanta. No matter what time the marathoners turn in or how well they run, the they know their shoes will be the real headliner.(AP Photo/Steven Senne, File)
February 28, 2020 - 4:47 pm
In his biggest race, distance runner Jacob Riley might slip on a pair of shoes he's never even broken in. The reason is simple: They're supposed to be fast. Or so the research suggests on Nike's new Alphafly Next% sneaker. Riley, who has no shoe sponsor, wants to be able to go stride for stride...
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FILE - In this Aug. 1, 2017, file photo, then-U.S. Olympic Committee chief marketing officer Lisa Baird speaks about the Team USA WinterFest for the upcoming 2018 Pyeongchang Winter Olympic Games, at Yongsan Garrison, a U.S. military base in Seoul, South Korea. Lisa Baird is the new commissioner of the National Women's Soccer League. The former chief of marketing for the U.S. Olympic Committee hopes she can bring the same ideas to soccer as those that ramped up Olympic endorsements. (AP Photo/Lee Jin-man, File)
February 27, 2020 - 10:35 am
The marketing executive who branded the U.S. Olympic squad “Team USA” will now try to turn American women’s soccer players into household names more than once every four years. Lisa Baird, the longtime marketing chief at the U.S. Olympic Committee, was named commissioner of the National Women’s...
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Manchester City's head coach Pep Guardiola ahead of the English Premier League soccer match between Manchester City and West Ham at Etihad stadium in Manchester, England, Wednesday, Feb. 19, 2020. (AP Photo/Rui Vieira)
February 26, 2020 - 2:47 am
LAUSANNE, Switzerland (AP) — Manchester City has filed an expected appeal at the Court of Arbitration for Sport against a two-year ban from European soccer competition. The club met its late-Monday deadline to challenge UEFA, CAS said Wednesday. “It is not possible to indicate at this time when a...
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February 21, 2020 - 1:09 am
RAS AL KHAIMAH, United Arab Emirates (AP) — Ababel Yeshaneh set a world record in the women's half marathon on Friday in the latest breakthrough by athletes wearing high-tech Nike shoes. The Ethiopian runner won the Ras Al Khaimah Half Marathon in 1 hour, 4 minutes, 31 seconds, knocking 20 seconds...
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Rory McIlroy, of Northern Ireland, hits out of a bunker onto the 17th green during the final round of the Genesis Invitational golf tournament at Riviera Country Club, Sunday, Feb. 16, 2020, in the Pacific Palisades area of Los Angeles. (AP Photo/Ryan Kang)
February 19, 2020 - 2:51 pm
MEXICO CITY (AP) — Rory McIlroy became the first top player to publicly reject the idea of a proposed new tour, saying he values his choice of where to play over whatever money the Premier Golf League is promising. “I would like to be on the right side of history on this one,” McIlroy said...
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Manchester City's head coach Pep Guardiola gestures during the English League Cup semifinal second leg soccer match between Manchester City and Manchester United at Etihad stadium in Manchester, England, Wednesday, Jan. 29, 2020. (AP Photo/Dave Thompson)
February 14, 2020 - 5:44 pm
LONDON (AP) — English Premier League champion Manchester City was banned from the Champions League for two seasons by UEFA on Friday for “serious breaches” of spending rules and failing to cooperate with investigators in a seismic ruling against one of world football's wealthiest clubs. The Abu...
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NCAA President Mark Emmert speaks at the NCAA convention Thursday, Jan. 23, 2020, in Anaheim, Calif. (AP Photo/Mark J. Terrill)
January 23, 2020 - 6:53 pm
ANAHEIM, Calif. (AP) — NCAA President Mark Emmert spoke for 20 minutes Thursday in a crowded ballroom at the Anaheim Convention Center, two huge video boards on either side of the stage showing his image so the folks way in the back could see. He said many outside that room view college sports as...
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