Sports sponsorship

Philadelphia Phillies' Bryce Harper rounds first base after his two-run home run during the first inning of a spring training baseball game against the Pittsburgh Pirates, Wednesday, March 4, 2020, in Clearwater, Fla. (AP Photo/Carlos Osorio)
April 03, 2020 - 6:44 pm
The Latest on the effects of the coronavirus outbreak on sports around the world: The NCAA says hearings and oral arguments in infractions cases have been suspended through May 31 amid the coronavirus pandemic. The NCAA announced the move in a statement on its website Friday. It applies to cases...
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U.S. forward Megan Rapinoe celebrates after scoring against Canada during the second half of a CONCACAF women's Olympic qualifying soccer match Sunday, Feb. 9, 2020, in Carson, Calif. The U.S. won 3-0. (AP Photo/Chris Carlson)
March 29, 2020 - 10:12 am
Visa has told its global roster of Olympic and Paralympic hopefuls their sponsorships will be extended into 2021 after the Tokyo Games were postponed, providing some financial certainty amid the disruption caused by the coronavirus pandemic. The credit card giant's Team Visa scheme features 96...
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FILE - In this March 20, 2020, file photo, Tokyo 2020 Olympics chief Yoshiro Mori carries the Olympic flame during the Flame Arrival Ceremony at Japan Air Self-Defense Force Matsushima Base in Higashimatsushima in Miyagi Prefecture, north of Tokyo. Tokyo Olympic organizers seem to be leaning away from starting the rescheduled games in the spring of 2021. More and more the signs point toward the summer of 2021. Organizing committee President Mori suggested there would be no major change from 2020. (AP Photo/Eugene Hoshiko, File)
March 28, 2020 - 11:51 pm
TOKYO (AP) — Tokyo Olympic organizers seem to be leaning away from starting the rescheduled games in the spring of 2021. More and more the signs point toward the summer of 2021. Organizing committee President Yoshiro Mori suggested there would be no major change from 2020. “The games are meant to...
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Tokyo 2020 Organizing Committee President Yoshiro Mori arrives for the first meeting of the “Tokyo 2020 New Launch Task Force" in Tokyo, Thursday, March 26, 2020, two days after the unprecedented postponement was announced due to the spreading coronavirus. (AP Photo/Koji Sasahara)
March 26, 2020 - 2:36 am
TOKYO (AP) — The Tokyo Olympics need new dates for the opening and closing ceremonies in 2021. Nothing much can get done until those dates are worked out by the International Olympic Committee, the Japanese government and Tokyo organizers. “We must decide this soon, otherwise it will be hard to...
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FILE - In this March 14, 2020, file photo, Japanese Prime Minister Shinzo Abe bows to toward a Japanese flag before delivering his speech at the Prime Minister's office in Tokyo. Prime Minister Abe might be the biggest loser if the Tokyo Olympics don't go off as planned in just over four months. Abe has attached himself to the success of the Olympics since pushing hard for Tokyo's selection at an IOC meeting in 2013 in Buenos Aires, Argentina. Tokyo was picked over Istanbul by billing itself as a “safe pair of hands." (AP Photo/Eugene Hoshiko, File)
March 17, 2020 - 4:23 am
TOKYO (AP) — Japanese Prime Minister Shinzo Abe might be the biggest loser if the Tokyo Olympics don't go off as planned in just over four months. Abe has attached himself to the success of the Olympics since pushing hard for Tokyo's selection at an IOC meeting in 2013 in Buenos Aires, Argentina...
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Tokyo Gov. Yuriko Koike, left, and Japan's Prime Minister Shinzo Abe greet with fist-bump prior to their meeting at the prime minister's office in Tokyo, Thursday, March 12, 2020. Tokyo Governor Koike acknowledges that the World Health Organization's declaration that the coronavirus is a pandemic could impact the Tokyo Olympics. But she says “I believe cancellation is impossible.” (Toshiyuki Matsumoto/Kyodo News via AP)
March 12, 2020 - 12:59 am
TOKYO (AP) — Tokyo Governor Yuriko Koike spoke Thursday after the World Health Organization labeled the spreading virus a “pandemic," a decision almost certain to affect the Tokyo Olympics. “I can't say there won't be an impact,” she said. “But I believe cancellation is impossible.” The reality for...
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FILE - In this March 3, 2020, file photo, the New National Stadium, a venue for the opening and closing ceremonies at the Tokyo 2020 Olympics, is seen from Shibuya Sky observation deck in Tokyo. The tentacles of cancelling the Tokyo Olympics — or postponing or staging it in empty venues — would reach into every corner of the globe, much like the spreading virus that now imperils the opening ceremony on July 24. (AP Photo/Jae C. Hong, File)
March 10, 2020 - 1:15 am
TOKYO (AP) — The tentacles of canceling the Tokyo Olympics — or postponing or staging it in empty venues — would reach into every corner of the globe, much like the spreading virus that now imperils the opening ceremony on July 24. The International Olympic Committee and local organizers say the...
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FILE - In this April 15, 2019, file photo, Jared Ward, center, of Mapleton, Utah, leads the pack in front as they run the course during the 123rd Boston Marathon in Natick, Mass. Footwear will be a the forefront at the U.S. Olympic marathon trials this weekend in Atlanta. No matter what time the marathoners turn in or how well they run, the they know their shoes will be the real headliner.(AP Photo/Steven Senne, File)
February 28, 2020 - 4:47 pm
In his biggest race, distance runner Jacob Riley might slip on a pair of shoes he's never even broken in. The reason is simple: They're supposed to be fast. Or so the research suggests on Nike's new Alphafly Next% sneaker. Riley, who has no shoe sponsor, wants to be able to go stride for stride...
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FILE - In this Aug. 1, 2017, file photo, then-U.S. Olympic Committee chief marketing officer Lisa Baird speaks about the Team USA WinterFest for the upcoming 2018 Pyeongchang Winter Olympic Games, at Yongsan Garrison, a U.S. military base in Seoul, South Korea. Lisa Baird is the new commissioner of the National Women's Soccer League. The former chief of marketing for the U.S. Olympic Committee hopes she can bring the same ideas to soccer as those that ramped up Olympic endorsements. (AP Photo/Lee Jin-man, File)
February 27, 2020 - 10:35 am
The marketing executive who branded the U.S. Olympic squad “Team USA” will now try to turn American women’s soccer players into household names more than once every four years. Lisa Baird, the longtime marketing chief at the U.S. Olympic Committee, was named commissioner of the National Women’s...
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Manchester City's head coach Pep Guardiola ahead of the English Premier League soccer match between Manchester City and West Ham at Etihad stadium in Manchester, England, Wednesday, Feb. 19, 2020. (AP Photo/Rui Vieira)
February 26, 2020 - 2:47 am
LAUSANNE, Switzerland (AP) — Manchester City has filed an expected appeal at the Court of Arbitration for Sport against a two-year ban from European soccer competition. The club met its late-Monday deadline to challenge UEFA, CAS said Wednesday. “It is not possible to indicate at this time when a...
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