Lee Canyon Launches "Play It Forward" Initiative

Money Raised Goes To Non-Profits Fighting Effects Of Pandemic

Mitch Kelly
June 09, 2020 - 6:39 am
View Of The New Hillside Lodge At Lee Canyon 1-10-20

Lee Canyon Ski and Snowboard Resort

LAS VEGAS (KXNT) – On Monday, Lee Canyon announced "Play It Forward", a newly launched employee and community-centric philanthropic platform designed to support the local community during COVID-19 and beyond.

As part of Lee Canyon’s Play Forever corporate responsibility commitment to protecting the environment and enabling participation, Play It Forward engages charitable giving through partnerships with local community foundations.

“As part of this community, Lee Canyon has a responsibility to support those who work, live and play here,” says Dan Hooper, general manager of Lee Canyon. “Play It Forward will help strengthen the local community as we navigate today’s uncertainty. We hope our volunteer work and contributions will inspire others to take action. We want to ensure our community thrives.”

Play It Forward’s first step is focused on helping to alleviate the impact of COVID-19, an effort anyone can contribute to through volunteering, carrying out small acts of kindness, providing items in need, and donating to Lee Canyon’s Play It Forward Fund. Set up in partnership with the Nevada Community Foundation, Lee Canyon’s Play It Forward Fund allocates all dollars raised to local non-profits that are on the front lines serving the Las Vegas community.

Lee Canyon’s Play It Forward Fund was established with a $100,000 gift from the Cumming Foundation, John and David Cumming, and resort team members. POWDR, an adventure lifestyle company founded by John Cumming, owns Lee Canyon and implemented Play It Forward Funds at each of its mountain resorts across North America.

The family and foundation’s gifts, totaling $2.25M across the Funds, are in support of POWDR businesses helping their local communities in this tremendous time of need.

Learn more at Lee Canyon’s Play It Forward web page