Back-To-School Spending In Nevada Expected To Be Way Up

Parents Emphasizing Technology Purchases In Time Of Distance Learning

Mitch Kelly
July 28, 2020 - 6:33 am
schoolgirl studying math during her online lesson at home, social distance during quarantine, self-isolation, online education concept

Maria-Symchych-Navrotska/Getty Images


LAS VEGAS, NV (KXNT) - Despite a degree of uncertainty surrounding the coming school year, parents and students throughout Nevada are stocking up on school supplies, electronics and clothes during the back-to-school shopping season. In 2020, the Retail Association of Nevada (or "RAN") estimates that back-to-school shoppers will spend $434.9 million to prepare for the new school year.

This year’s back-to-school planning has a much different look than years past due to social distancing measures in place. In turn, back-to-school spending is expected to reach historic levels due to increased purchases of electronics for distance learning.

RAN projects $310.3 million will be spent shopping for Nevada’s K-12 students, up 14.7 percent from last year.

With increased in-home lessons and distance learning likely, electronics are expected to be the largest spending category at $107.9 million. Spending on clothing and accessories is projected to be second at $92.2 million, followed by shoes ($58.6 million) and school supplies ($51.6 million).

"Nevada's retailers are preparing for the multiple scenarios Nevada families are facing as they prepare for the start of the school year," said Bryan Wachter, Senior Vice President of RAN. "We're seeing a much greater need than ever before for technology to help students be successful in remote or hybrid learning environments, and we fully expect a lot of shopping to take place online; our brick-and-mortar retailers, too, can expect a busy back-to-school season, especially when families need supplies fast to accommodate final school reopening plans."

RAN estimates spending for students heading back to college will reach $124.7 million. Electronics is expected to be the largest spending category at $30.8 million, followed by clothing and accessories ($17.5 million), dorm and apartment furnishings ($15.3 million), and food ($13.1 million).

Back-to-school shoppers reported shifting more spending to online outlets due to the coronavirus. K-12 shoppers reported online retailers as their most popular destination at 55.0 percent, while 43.0 percent of college shoppers planned to shop online.